Explainer Animations for American Clean Power

American Clean Power works at the intersection of technology, policy, and public education — which means they often need to explain complex ideas in ways that feel human and clear. For these videos, they needed quick-turn animations to accompany scripted voiceovers that broke down infrastructure and legislative topics.

We designed a visual system that felt modern, minimal, and easy to follow — built around friendly iconography, simplified character design, and smooth motion. Our focus was on readability and pacing: every scene needed to reinforce the script while also carrying its own visual rhythm.

Even with technical subject matter, the tone needed to remain upbeat and engaging. Color palette, line weight, and transitions were all dialed to reflect that: informative without being too formal, animated without being noisy.

The final videos delivered on a tight timeline and were used by American Clean Power across digital platforms and presentations. By grounding abstract topics in warm, straightforward visuals, the animations helped demystify the organization’s mission and engage a wider audience.

The client response was overwhelmingly positive — praising the clarity, the tone, and the ability to make dense material feel easy and welcoming.