Building on the visual style we had established in earlier animations, the client came to us with a fun, imaginative concept: reimagine Santa’s sleigh as a clean energy machine. The idea was to take something familiar and festive and run it through the lens of American Clean Power’s mission — while keeping it upbeat, on-brand, and delightful.
We refined the concept into a short animation featuring simplified character work, clean vector motion, and subtle holiday touches. The visuals stayed true to the brand’s existing design language but leaned into seasonal warmth and a slightly more elevated style — giving the piece a polished, cheerful tone that was still recognizably “ACP.”
Beyond the animation itself, we also consulted on best practices for embedding and displaying the piece in ACP’s holiday email campaign, ensuring it would land well across inboxes.
The final animation was shared as part of American Clean Power’s year-end email — a friendly, festive message that stood out from typical industry communications. It served as both a thank-you and a subtle brand reminder, wrapping clean energy advocacy in a seasonal story that was impossible not to smile at.
The response was strong across the board — a great example of how even the most technical brands can find meaningful ways to show personality and connect with their audience in fresh, creative ways.