Name: COP26 Climate Strategy
Uploaded: Apr 11, 2025
Channel: Colt Bradley
Description: For the U.S. Department of State’s presence at COP26 — the 2021 UN Climate Change Conference — we created a series of animated videos highlighting key pillars of the U.S. climate strategy. Designed to screen at the American Center in Glasgow, these pieces brought clarity, movement, and cohesion to a complex global message.

Client

U.S. Department of State

Website

state.gov

For the U.S. Department of State’s presence at COP26 — the 2021 UN Climate Change Conference — we created a series of animated videos highlighting key pillars of the U.S. climate strategy. Designed to screen at the American Center in Glasgow, these pieces brought clarity, movement, and cohesion to a complex global message.

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In the lead-up to COP26, the Department of State was developing content to support its climate messaging at the conference. The original plan included stock-based video, but there was a shared concern that stock footage could feel generic — too far removed from the urgency and intention of the U.S. climate strategy.

With a clear brand guide but minimal creative direction, we proposed a more design-forward solution: a graphic, collage-style animation approach that could distill key messaging into bold, visual storytelling. The goal was to make the material eye-catching, on-brand, and legible in a fast-paced environment — whether viewed on a screen in a crowded room or shared digitally.

Each video aligned with one of three priority pillars of the U.S. climate agenda. We paired clean typography and motion graphics with treated stills and data-driven visualizations — creating a style that was dynamic, digestible, and distinctly different from traditional campaign visuals. The look was fresh, modern, and deeply intentional.

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The final videos premiered at the U.S. Center at COP26 in Glasgow in 2021. They became a standout feature of the Department’s in-person footprint — helping make abstract policy goals tangible for both policymakers and public audiences.

Stakeholders praised the clarity, visual consistency, and energy of the series. The pieces not only fit seamlessly into the Department’s broader messaging efforts, but elevated the look and feel of its climate communication — offering a model for future branded motion content.